Publishing 
era of multimedia, the "I'll join you in your room," the myriad of possibilities offered by technology, direct contact, as a reader I was wondering if publishers take advantage of this direct channel to the reader in the best way. I would not like you were too similar institution-citizen relationship, where the institution is still light years away, where relationships are made coolly or through official channels or by email, not even knowing who you're talking about. With Facebook, with Anobii, there are enormous possibilities for a publishing house in cultivating their market, grow their own seedlings, or there are too many possibilities in more 'well to lay the foundations for new projects (clear, then there 'the other side of the coin, more' technology, but also much more 'competition, where the big fish will swallow the small fish). I noticed for example on aNobii the presence of several groups created by the publishers themselves, but often carried out, updated, shared only by the readers themselves. I'd like to see more 'genuine participation of publishers in this sense. The press offices serving or the web section and web editor should consider these opportunities, taking full advantage. It 's easier monsters, proving to be a concrete figure and not something unattainable, to further retain the player, probably not linking it exclusively to you, but certainly taking his permanent presence. Small publishers often capture these scenarios are involved, are very active. Then once you get older, lose some 'enthusiasm in face-face contact (at the web) with the single, I would say to us mere mortals readers. And a little 'I'm sorry, rather long, because at least publishing the split net manufacturer / retailer-consumer should not be there, in full respect of the roles of course as always must be. Here, you can 'feel it to the big book fairs. Of course, in some cases, it is emphasized, because it is natural that physical contact is sought in an almost insistent that the reader is the publishing house, but 'one thing is looking out booth at a Mondadori, another thing to stand a Las Vegas or a Scritturapura Editions. One senses immediately a difference in timing, manner and a breathable atmosphere. Other sizes, but certainly other attention to the reader. I think that hiding behind the fact that most ' is large, and more 'is objectively difficult to remain almost intimately tied to the reader, it is wrong. Is a way of escape overly simplistic to dodge an issue that maybe is not meant to resolve. The relationship editor-reader.
on face book some publishers (eg Elliot, but also others) after an enthusiastic start lose interest, paying less and less time updating the news and also in contact with the reader (not even respond to private messages , or do with millennial delays). There is 'who is present in every social network in existence is possible but none is active as it should, so' the interested reader trying to contact him is forced to go do it via email, phone calls and more. I wonder at this point what is the social network in these cases, it seems to all intents and purposes a great opportunity lost, not a grave offense to use it. With the Internet, the streets are shorter, so 'as timing and communication, so I think that every company, not just the editorial decision on this must be sought with extraordinary means, including by holding its own communications office and print-oriented uses this interactive participation. Actually, the problem is also evident with regard to the contact via traditional forms, such as contacts that appear online at the official website the publisher. For example, Feltrinelli, in my experience and hearing other voices around, does not respond to emails pretty much never, except for certain cases it is more and more 'hard to even have a simple exchange of views by e-mail with editors, editorial writers, so 'as happened to me I was going to contact Martina head Minimum Fax, and wait for an answer from 7-8 months and who knows if he ever opened my email I sent.
But it is also true that there are many realities, especially medium and small, who give great importance to the deep bond that sees them with characters the reader, who becomes almost more than 'a friend than a customer. Tunuè is just one example among many. Now I'll try 'with other publishers to feel a bit' more 'in depth, a mo' investigation, which occupies an area of \u200b\u200bpractical importance the reader in a publishing house, they clearly expect differences because every publisher has a its politics, its history, its own creed, their own organization. Certainly, every time you search a contact with one of them and do not receive responses to any form in any way, disappointment, irritation is so great, especially after their web pages see dotted their graphic layout of references and linkable references to the many possibilities of direct interaction with them, promising them permanent presence and continues to your curiosity or information. As sometimes happens, the appearance of several clashes with the reality. But then again, as happens for many publishers is not the case for many others who respond well, however, their stated mission.
era of multimedia, the "I'll join you in your room," the myriad of possibilities offered by technology, direct contact, as a reader I was wondering if publishers take advantage of this direct channel to the reader in the best way. I would not like you were too similar institution-citizen relationship, where the institution is still light years away, where relationships are made coolly or through official channels or by email, not even knowing who you're talking about. With Facebook, with Anobii, there are enormous possibilities for a publishing house in cultivating their market, grow their own seedlings, or there are too many possibilities in more 'well to lay the foundations for new projects (clear, then there 'the other side of the coin, more' technology, but also much more 'competition, where the big fish will swallow the small fish). I noticed for example on aNobii the presence of several groups created by the publishers themselves, but often carried out, updated, shared only by the readers themselves. I'd like to see more 'genuine participation of publishers in this sense. The press offices serving or the web section and web editor should consider these opportunities, taking full advantage. It 's easier monsters, proving to be a concrete figure and not something unattainable, to further retain the player, probably not linking it exclusively to you, but certainly taking his permanent presence. Small publishers often capture these scenarios are involved, are very active. Then once you get older, lose some 'enthusiasm in face-face contact (at the web) with the single, I would say to us mere mortals readers. And a little 'I'm sorry, rather long, because at least publishing the split net manufacturer / retailer-consumer should not be there, in full respect of the roles of course as always must be. Here, you can 'feel it to the big book fairs. Of course, in some cases, it is emphasized, because it is natural that physical contact is sought in an almost insistent that the reader is the publishing house, but 'one thing is looking out booth at a Mondadori, another thing to stand a Las Vegas or a Scritturapura Editions. One senses immediately a difference in timing, manner and a breathable atmosphere. Other sizes, but certainly other attention to the reader. I think that hiding behind the fact that most ' is large, and more 'is objectively difficult to remain almost intimately tied to the reader, it is wrong. Is a way of escape overly simplistic to dodge an issue that maybe is not meant to resolve. The relationship editor-reader. 
on face book some publishers (eg Elliot, but also others) after an enthusiastic start lose interest, paying less and less time updating the news and also in contact with the reader (not even respond to private messages , or do with millennial delays). There is 'who is present in every social network in existence is possible but none is active as it should, so' the interested reader trying to contact him is forced to go do it via email, phone calls and more. I wonder at this point what is the social network in these cases, it seems to all intents and purposes a great opportunity lost, not a grave offense to use it. With the Internet, the streets are shorter, so 'as timing and communication, so I think that every company, not just the editorial decision on this must be sought with extraordinary means, including by holding its own communications office and print-oriented uses this interactive participation. Actually, the problem is also evident with regard to the contact via traditional forms, such as contacts that appear online at the official website the publisher. For example, Feltrinelli, in my experience and hearing other voices around, does not respond to emails pretty much never, except for certain cases it is more and more 'hard to even have a simple exchange of views by e-mail with editors, editorial writers, so 'as happened to me I was going to contact Martina head Minimum Fax, and wait for an answer from 7-8 months and who knows if he ever opened my email I sent. 
But it is also true that there are many realities, especially medium and small, who give great importance to the deep bond that sees them with characters the reader, who becomes almost more than 'a friend than a customer. Tunuè is just one example among many. Now I'll try 'with other publishers to feel a bit' more 'in depth, a mo' investigation, which occupies an area of \u200b\u200bpractical importance the reader in a publishing house, they clearly expect differences because every publisher has a its politics, its history, its own creed, their own organization. Certainly, every time you search a contact with one of them and do not receive responses to any form in any way, disappointment, irritation is so great, especially after their web pages see dotted their graphic layout of references and linkable references to the many possibilities of direct interaction with them, promising them permanent presence and continues to your curiosity or information. As sometimes happens, the appearance of several clashes with the reality. But then again, as happens for many publishers is not the case for many others who respond well, however, their stated mission. 
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