Once upon a time the economy (and in a sense the pocket).
Once the pocket was cheap, and cheap paperbacks. In addition to first editions. A full price.
prices, the euro got out without going to love our old lire, ranged from 4 to 8 supereconomici of 90 €. What is a pocket book / statement? A less cumbersome to carry around, purse, backpack, pocket, but also, by the publisher and the author to sell more over time a title that came out of the news and like, and how if you like, even the reader who apparently can not 'afford 15-16-17-18 € a pop for a title. Today I noticed a books, Cornwell defined economic, entered in the series Best Sellers "cheap" of Mondadori. The price I was shocked. € 13, € 20 with the paperback edition. But the one of the economic environment is less economical is now a reality, unfortunately for us readers. It would be enough to stop a bit 'in any library and notice of this additional weight imposed on the players' pockets. Many, many pocket, so even in editions are not beautiful to have and to protect, often easy to damage, bend, with bindings approximate, with a print of the text leaves much to be desired at times, now cost from € 10-11 up '. Madness. Pocket-cheap 15 euro? This is the bad habit that has become accustomed Mondadori, Einaudi enough too. Other publishing houses. For now, resist (but for how long?) The Tea, Adelphi, and the beautiful Newton Compton, Feltrinelli (but now with Saramago in the catalog, the economies of the author who died yesterday, again raised the price considerably).
There 's even those who have no economic issue (eg Elliot, Minimum Fax, Hyperborea), who has just decided to create a (Marcos y Marcos, among others). Question of opportunities, editorial choices.
Pero 'prices go up. With a degree, and dangerous, continuity. Unavoidable that it feels like. The solution? At this rate to get hurt are the publishers, who are at risk who can not afford an own goal. It is expected, from the point of view more 'pessimistic, a growing and constant reference to libraries and book stores. Speaking as a reader, who wants to spend on books and wants to continue doing so, I wonder why want to enjoy this' us community of readers? The reader is perhaps one of the figures that ensure greater fidelity to their passion. And give guarantees of revenues to their favorite publishers. Why force them to rethink their spending, their walks into the library, and reduced their consumption? (Defiantly I wonder) We return to the seventeenth-eighteenth century when literature was a consumer elite? Unless the ebook, does not become an important source of revenue, additional. But then what do you do? It is sold at an affordable price to the electronic book and continue to raise the paper? Yet the prospects are unclear, partly because the ebook in Italy has not yet taken several feet, at least for fiction.
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