Wednesday, August 4, 2010

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= best books in the sales charts?


do I think the bookseller, in addition to the good fortune to work closely with books, publishers, authors and readers, is also fun, to hear all sorts of questions as completely absurd, crippled titles, popular titles of famous authors to which the author is changed, but is also useful to measure a bit 'temperature reading level in Italy, with all its distinctions internal.
is also used to be baffled, as mentioned, in the face of demands that have the absurd. The library is a market, the book market, but the market is very different from the commonly understood as one of the fruits, vegetables, cheese and so on. The library is a sacred place, where it consumes an experience, not only an object that physiologically you need to get by. Here, the other day, and I Giorgia library, we have witnessed a funny scene in its ridiculousness. A lady, all well dressed, a bit 'altezzosetta of a certain age, enters, moves to the library, actually a bit' confused and a bit 'so confused, I do not think even she knew exactly where she had gone. Soon, however, 'is aimed at the librarian, our friend George, to get information. We were chatting amiably, as our usual, with the lovely Giorgia, when we could not help but hear the request , absurd, the lady in question. More 'or less went like this', the substance is still the same: “Senta (se non ricordo male non ha neanche salutato), posso avere una lista dei vostri libri migliori, la classifica dei libri piu’ venduti?”. Al che un fastidio epidermico, quasi intestinale, di pancia, si è mescolato al silenzio di imbarazzo esploso in Giorgia, la libraia, che noi conoscendo abbastanza bene sappiamo quanto sia piuttosto “dura”, decisa, insofferente alle classifiche e ai libri che vengono acquistati solo perché pubblicizzati mediaticamente a oltranza o perché appaiono in tutta la loro magnificenza (mediocre spesso, anche se non sempre va detto, nei contenuti) nei cartelloni che ti spingono brutalmente sotto gli occhi la top ten della settimana.  Lei, Giorgia, le risponde that the rankings do not, on paper, tries to be just the most 'friendly and helpful as possible, then asking if he tries something different, whether it is for a gift, if he already has ideas in his head. Responds rather doubtfully, as if slightly disturbed (missing you requested is personal data or the number of his account), asking again if it was not possible to have a paper chart. I did not then understand if the lady was going to buy a book as a gift and never had to do with the book world, just did not know which way to go. In my opinion, enough chat a bit 'with our lovely librarian Giorgia, clearer a bit 'identikit of the person in question which give the book (if the intent was) or was their intention to read, even in general (thriller? Drama? romance?), for advice suitable for their thirst for reading. And George, who is a mine of endless titles, readings experienced, popular authors had no problem whatsoever to recommend something suitable for you. But then that was a bit 'annoyed, a bit' annoyed, if the lady is gone. Had I been in Georgia, I would have said, if he wants to go even charts and tips to Mondadori, but here we do not have rankings tips give, in the case. E lo facciamo gratis. Sarebbe stata una bella risposta questa, secondo me.  La sottolineatura che volevo fare è il collegamento che la signora ha fatto libro migliore = classifica dei libri, come se il libro piu’ bello fosse quello che è presente nelle top ten che appaiono ovunque, dai cartelloni nelle catene di librerie, ai giornali, ai siti internet. Ecco, a me questa cosa fa incazzare parecchio, mi crea fastidio intestinale, e allo stesso tempo mi amareggia, perché ci sono miriadi di libri bellissimi che la gente non sa neanche che esiste, e libri assolutamente merdosi che, perché hanno distributori forti, case editrici potenti, amici di una certa rilevanza, sorpassano la qualità con traiettorie scorciatoie che have the shameful. True, these things happen that surprise today is anachronistic, but 'it is always better for me to continue to rise, to be scandalized, to ask questions rather than passively accept it without even asking a constructive discussion about it. Why are there so many small publishers, non-paid, making a huge lavorone of the greatest research, selection, enactment that some can only dream of. And to see people moving in bookstores only to "classifications" makes me shake a little 'heart to be honest. To say, as the lady has made it clear that the best books and 'those in the sales charts, more or equals' or less to argue that PEOPLE ARE BETTER THAN MOST ECONOMICALLY 'Ricci. That, mind you, no doubt about the fact that there may also be many people very wealthy far-reaching moral and generosity, in fact I'm sure, but 'out of place a lot of this conclusion as if the wealth of heritage indicates the exact value of a person. A person's worth and value of its properties are two different things, so 'as the quality of the book and book sales (even in this case, however,' it is right to stress that every so often, very often NOT, can escape even the beautiful book in the midst of those rankings).
If you really must be of rankings, then that is a part of the bookseller or booksellers who work there, a sort of top ten personal advice to the reader. But a ranking done by the heart, from the books that have touched the most sensitive nerves of the bookseller. In this case, the ranking would be meaningful and authorization and consultation with great interest.
rankings for sales, are a means, in my honest little but commercially understandable given that the first objective is the revenue, to direct the readers' choices along certain channels to the exclusion of others. Perhaps this is, and I hope that is so ', players only superficial, temporary, but that' unfortunately I think they are numerically more 'constant readers' substantial, long-standing, and avid fanatics of the book world. Here, I think these rankings are deceit, manipulation of the book distorts the real one, I see that word in the most 'authentic and genuine to the success of a book. But maybe I live in the world of fairy tales.
What, like I said before, being a librarian allows you to hear and see so many. A truly great little social world in constant exploration. From which you never stop learning and knowing neither surprising nor new things.

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